老舗
ろ
う
ほ
Meanings
1
long-established shop; old store
formal or literary
Formal or literary term for a shop with a long history. The reading しにせ is more common in everyday speech.
See also: 老舗 (しにせ)
This long-established shop has been in business since the Edo period.
I bought monaka at a traditional Japanese confectionery shop with a long history.