long-established shop; old store
Formal or literary term for a shop with a long history. The reading しにせ is more common in everyday speech.
See also: 老舗 (しにせ)
This long-established shop has been in business since the Edo period.
I bought monaka at a traditional Japanese confectionery shop with a long history.
Standard kanji spelling for the reading ろうほ. Note that 老舗 can also be read しにせ with the same meaning.
Kyūjitai form of 老舗; rarely used in modern writing.
The kanji 老 (old) and 舗 (shop) combine to mean 'old shop'. The reading ろうほ is the on'yomi, while しにせ is a kun'yomi-based reading that became the standard colloquial form.