noun
product strategy
Business term referring to a company's plan for developing, marketing, and managing its products.
新製品の開発には、明確な製品戦略が必要だ。
A clear product strategy is necessary for developing new products.
Marketing strategy focuses on promotion and sales, while 製品戦略 covers the product itself.
Compound of 製品 (product) and 戦略 (strategy).