bustle; liveliness; prosperity
Describes a place or event full of people, activity, and energy. Often used for festivals, shopping streets, or busy public spaces.
On the day of the festival, the whole town was bustling.
The liveliness of the shopping street has returned.
賑わい is a general word for a lively, bustling atmosphere (e.g. a festival or street), while 活況 is more specifically used for brisk economic or market activity.
huge turnout; large crowd · great liveliness; huge exuberance
Standard kanji spelling.
Kana spelling is common in everyday writing, especially when the kanji is not needed.
Derived from the verb 賑わう (to be crowded, to prosper). The noun form 賑わい refers to the resulting state of bustle or prosperity.