expression, suru verb (irregular)
favor; be partial to; patronize
Used when someone shows unfair preference or special treatment toward a particular person, group, or establishment. Often implies bias or favoritism, but can also simply mean being a regular customer.
先生は特定の生徒だけをひいきにしている。
The teacher favors only certain students.
My father has been a regular customer of that shop for a long time.