expression, ichidan verb
press alcohol on someone; urge someone to drink; offer alcohol
Used when actively encouraging or pressing someone to drink alcohol, often in social settings. Can range from polite offering to persistent urging.
彼は宴会でいつも酒を勧める。
He always presses alcohol on people at banquets.
お客様に酒を勧めるのは日本のおもてなし
Offering alcohol to guests is one aspect of Japanese hospitality.