signboard with gold lettering; gilt signboard
Refers to a physical signboard with gold or gilt lettering, often used for prestigious shops or establishments.
A signboard with gold lettering was displayed at the front of the long-established shop.
Figurative use: a phrase or motto that serves as a guiding principle or public declaration, like a shop's signboard.
Many companies put up 'customer first' as their slogan.
Figurative use: the most prominent or attractive feature of something, like a star player or the highlight of an event.
He is active as the star of the team.