expression, godan verb (-ru)
make a name for oneself; become well-known; gain influence
Idiomatic expression meaning to build a public reputation or become widely recognized, often through active self-promotion or networking.
彼はテレビに出て顔を売った。
He made a name for himself by appearing on TV.
新人作家がサイン会で顔
The new author promotes himself at book signings.