also: ディーエックス
Abbreviation of デラックス, used in product names, services, or versions to indicate a premium or upgraded offering.
See also: デラックス
The deluxe room at this hotel is very spacious.
Abbreviation of デジタルトランスフォーメーション, commonly used in business and IT contexts to refer to the integration of digital technology into all areas of an organization.
See also: デジタルトランスフォーメーション
This company is promoting digital transformation of its operations.
The newly released deluxe pack comes with limited-edition goods.
Our company established a new digital transformation promotion office.
We are conducting training so as not to be left behind by the wave of digital transformation.
There's also a deluxe version of this game.
They digitally transformed the factory operations to improve efficiency.
DX is a business-jargon abbreviation stressing strategic, organization-wide change, whereas デジタル化 can also mean simply converting data to digital form.
ＤＸ refers to digital transformation while ＧＸ refers specifically to green (environmental) transformation, so the two abbreviations are easily mixed up.
Abbreviation derived from the initial letters of 'deluxe' (sense 1) and 'digital transformation' (sense 2), both loanwords from English.