noun, na-adjective
bargain; good value
Polite noun or na-adjective used when something is a good deal or worth the price. Often used in shopping contexts.
このワインはお値打ちですね。
This wine is a bargain, isn't it?
お値打ちな商品を探しています。
I'm looking for good-value products.
Formed from the honorific prefix お (o-) and 値打ち (neuchi, 'value'). The exact historical derivation is straightforward.