also: オニイけい
onii-kei; men's fashion style with brown hair, deep tan, and luxury brands
A Japanese men's fashion subculture from the 2000s, associated with gyaru-o (male gyaru) styles. Characterized by brown or bleached hair, dark tanned skin, and expensive brand-name clothing and accessories.
Onii-kei fashion is characterized by brown hair and tanned skin.
He's dressed in a full onii-kei style with brand-name items from head to toe.
Standard kanji spelling for this fashion subculture term.
Kana spelling of the first part; less common but sometimes seen.
Katakana spelling, often used for stylistic emphasis in fashion contexts.
From お兄 (onii, 'older brother') + 系 (kei, 'type/style'), referring to a mature, 'big brother' look within gyaru fashion.