competitive entrance exams for prestigious kindergartens and elementary schools
Refers to the intense preparation and examination process for young children (typically ages 3–6) to enter elite private or national kindergartens and elementary schools in Japan. Often carries a nuance of parental pressure and social competition.
See also: 受験
More parents are sending their children to early childhood prep schools for competitive entrance exams.
お受験戦争に勝つには、早くから準備が必要だと言われる。
It is said that you need to start preparing early to win the entrance exam battle.