eyecatch; short clip between TV programs and commercials
A brief animation or still image used on Japanese television to signal the start or end of a commercial break. Wasei-eigo from 'eyecatch'.
wasei-eigo (Japanese-coined English), from eyecatch
The eyecatch for this anime has a different design each time.
When the eyecatch appears, the commercials start right away.
Variant with interpunct; less common but seen in some contexts.
Wasei-eigo from English 'eyecatch'. The term is not used in English with this specific TV meaning.