イメージアップ

noun, noun or participle which takes 'suru', intransitive verb, transitive verb

improve one's image; boost public perception

Wasei-eigo from 'image up'. Used for improving the public image of a person, company, product, etc. Often used as a noun or with する. Antonym: イメージダウン.

wasei-eigo (Japanese-coined English), from image up

Antonyms: イメージダウン

• 新あたらしいロゴで会かい社しゃのイメージアップを図はかる。

  We aim to improve the company's image with a new logo.

• 彼かれは髪かみ型がたを変かえてイメージアップした。

  He improved his image by changing his hairstyle.