イメージメーカー

noun

image maker; PR specialist

Wasei-eigo term for a person or firm that shapes public image, especially in politics, marketing, or corporate branding. Often implies strategic media handling.

wasei-eigo (Japanese-coined English), from image maker

• 選せん挙きょではイメージメーカーの役やく割わりが大おおきい。

  In elections, the role of the image maker is significant.

• 彼かの女じょは一いち流りゅう企き業ぎょうのイメージメーカーとして働はたらいている。

  She works as an image maker for a top company.