also: ウエザーマーチャンダイジング
weather merchandising
A business strategy that uses weather information to optimize product sales, inventory, and marketing. A loanword from English, used in retail and supply chain contexts.
In retail, they use weather merchandising to display products according to temperature.
By introducing weather merchandising, off-season inventory losses decreased.
Rare variant combining ウエ and the middle dot separator.
Loanword from English 'weather merchandising'.