オリジナルブランド

noun

original brand; house brand; private label

Refers to a brand developed and sold exclusively by a particular store or company, often as a private label. Common in retail and fashion contexts.

• このスーパーのオリジナルブランドは品ひん質しつが良よい。

  This supermarket's house brand is good quality.

• 彼かの女じょはその店みせのオリジナルブランドの服ふくをよく買かう。

  She often buys clothes from that store's original brand.