noun
original brand; house brand; private label
Refers to a brand developed and sold exclusively by a particular store or company, often as a private label. Common in retail and fashion contexts.
このスーパーのオリジナルブランドは品質が良い。
This supermarket's house brand is good quality.
彼女はその店のオリジナルブランドの服をよく買う。
She often buys clothes from that store's original brand.
Loanword compound from English 'original' + 'brand'. The exact derivation is uncertain; it may be a wasei-eigo (Japanese-made English) formation.