original brand; house brand; private label
Refers to a brand developed and sold exclusively by a particular store or company, often as a private label. Common in retail and fashion contexts.
This supermarket's house brand is good quality.
She often buys clothes from that store's original brand.
Variant with an interpunct; less common in running text but seen in logos or stylized writing.
Loanword compound from English 'original' + 'brand'. The exact derivation is uncertain; it may be a wasei-eigo (Japanese-made English) formation.