キャラクタービジネス

noun

character-based business; business using anime/manga characters

Wasei-eigo term for industries that create, license, and sell products or services featuring popular fictional characters, especially from anime, manga, and games.

wasei-eigo (Japanese-coined English), from character business

• 日本にほんのキャラクタービジネスは海かい外がいでも大おおきな市し場じょうを持もっている。

  Japan's character-based business has a large market overseas as well.

• この会かい社しゃはキャラクタービジネスで急きゅう成せい長ちょうした。

  This company grew rapidly through character-based business.