キャラ変へん

noun, noun or participle which takes 'suru'

changing one's public persona; changing one's image

Colloquial term often used about celebrities, fictional characters, or people in online communities when they deliberately alter how they present themselves to others.

• あの俳はい優ゆう、最さい近きんキャラ変へんしたよね。

  That actor has changed his public image recently, hasn't he?

• アニメの続ぞく編へんで主しゅ人じん公こうが急きゅうにキャラ変へんして驚おどろいた。

  I was surprised when the main character suddenly changed personality in the anime sequel.