hero image; key visual
In web design and marketing, the main large image used to convey the core message or atmosphere of a page or campaign. A wasei-eigo term derived from English 'key visual'.
wasei-eigo (Japanese-coined English), from key visual
We released the key visual for the new campaign.
For the website's hero image, use a photo that conveys the product's appeal.
Variant spelling with interpunct; less common but seen in some contexts.
Wasei-eigo from English 'key visual'. The term is not used in English with the same meaning; in Japanese it specifically refers to a hero image in design and advertising.