ギミック
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Meanings
1
gimmick
A trick, device, or feature designed to attract attention or make something stand out, often in marketing, entertainment, or product design.
The gimmick of this product is that it makes a sound when you open it.
That movie relies too much on gimmicks.
Usage patterns
- 〈物〉にギミックを仕込むto build a gimmick into something
This toy has a gimmick built in that makes sound.
- ギミックが仕掛けられているto have a gimmick rigged/set up
This book has a twist gimmick set up for the ending.
- ギミック満載packed full of gimmicks
The new smartphone became a hot topic for being packed with gimmicks.