ギミック (ぎみっく, gimikku) Japanese meaning: gimmick | KotomoraThe gimmick of this product is that it makes a sound when you open it.
That movie relies too much on gimmicks.
ギミックが仕掛けられているto have a gimmick rigged/set up
This book has a twist gimmick set up for the ending.
ギミック満載packed full of gimmicks
The new smartphone became a hot topic for being packed with gimmicks.