playability; game-like quality
Used especially in game reviews and design discussions to describe how engaging, interactive, or game-like something is. Often applied to video games, board games, or gamified experiences.
This board game has simple rules but high playability.
By adding a game-like quality to the app, user retention improved.
Compound of ゲーム (game) and the suffix 性 (-ness, -like quality). A relatively modern term that emerged with the rise of video game culture and gamification concepts.