below cost; pricing below cost
Used in business contexts when a selling price falls below the production or purchase cost, often implying a loss.
原油価格の下落で、ガソリンがコスト割れした。
Due to the drop in crude oil prices, gasoline was priced below cost.
コスト割れの受注は会社の経営を圧迫する。
Orders priced below cost put pressure on the company's management.
Compound of コスト (cost) and 割れ (breaking, falling below), literally 'cost-breaking'.