noun
stealth marketing
A marketing technique where consumers are unaware they are being advertised to; often used in social media and product placement.
ステルスマーケティングは、消費者に気づかれないように行われる宣伝手法だ。
Stealth marketing is a promotional method carried out without consumers noticing.
Variant with interpunct; less common but still seen.
Viral marketing relies on consumers sharing the message, while stealth marketing hides the promotional intent.
Native advertising blends with the platform's content but is usually labeled; stealth marketing is undisclosed.
Loanword from English 'stealth marketing'.