スリーパーエフェクト

noun

sleeper effect; delayed effect of advertising

A psychological phenomenon where a message from a low-credibility source becomes more persuasive over time. Used in advertising and communication studies.

• スリーパーエフェクトは、信しん頼らい性せいの低ひくい情じょう報ほう源げんからのメッセージでも時じ間かんが経たつと説せっ得とく力りょくが増ます現げん象しょうです。

  The sleeper effect is a phenomenon where a message from a low-credibility source becomes more persuasive over time.