セルフプロデュース

noun

self-promotion; putting oneself in a good light

Wasei-eigo from 'self-produce'. Refers to actively managing one's image, emphasizing strengths, or presenting oneself favorably, often in social or professional contexts. Similar to 自己演出.

wasei-eigo (Japanese-coined English), from self-produce

See also: 自己演出 (じこえんしゅつ)

• 彼かの女じょはSNSで上手じょうずにセルフプロデュースしている。

  She skillfully promotes herself on social media.

• 就しゅう活かつではセルフプロデュースが重じゅう要ようだ。

  Self-promotion is important in job hunting.

noun

self-production (of creative work)

Used when an artist or creator independently produces their own album, film, etc., without a major label or studio. Less common than the self-promotion sense.

• 彼かれはセルフプロデュースでアルバムをリリースした。

  He released an album through self-production.