TV Asahi
A major Japanese television network; the name is a proper noun referring to the company.
テレビ朝日で新しいドラマが始まる。
A new drama starts on TV Asahi.
テレビ朝日 is the full official name of the broadcaster, while テレ朝 is the casual abbreviation used in everyday conversation.
The name combines テレビ, “television,” with 朝日, reflecting the network’s corporate association with the Asahi newspaper group.