digital marketing
Refers to marketing activities that use digital technologies and online channels, such as social media, search engines, email, and websites.
Our company is focusing on digital marketing.
I attended a seminar to learn about digital marketing.
Variant with a middle dot, sometimes used for clarity or in formal contexts.
Loanword from English 'digital marketing', composed of 'digital' (デジタル) and 'marketing' (マーケティング).