ニューアダルト

noun

person recently turned 20

Wasei-eigo term referring to someone who has just reached the age of majority (20 years old in Japan). Often used in contexts like coming-of-age ceremonies or marketing targeting new adults.

wasei-eigo (Japanese-coined English), from new adult

• 今年ことしの成せい人じん式しきでは、多おおくのニューアダルトが振ふり袖そでを着きていた。

  At this year's coming-of-age ceremony, many new adults wore furisode.

• ニューアダルト向むけのクレジットカードの広こう告こくをよく見みかける。

  I often see advertisements for credit cards aimed at new adults.