ネーミングライツ

noun

naming rights

Refers to the right to name a facility, event, or program, typically acquired through sponsorship. Commonly used in sports, entertainment, and corporate contexts.

• このスタジアムはネーミングライツ契けい約やくで名な前まえが変かわった。

  This stadium's name changed due to a naming rights agreement.

• 企き業ぎょうがネーミングライツを取しゅ得とくして、公こう園えんの名な前まえを決きめた。

  A company acquired the naming rights and decided the park's name.