ノーブランド

noun

off-brand; generic; no-brand

Wasei-eigo from English 'no brand'. Refers to products without a well-known brand name, often implying lower price or store-brand quality.

wasei-eigo (Japanese-coined English), from no brand

• ノーブランドの洗せん剤ざいは安やすいけど、ちゃんと汚よごれが落おちる。

  No-brand detergent is cheap, but it gets the dirt out properly.

• 最さい近きんはノーブランドのスマホケースをよく見みかける。

  Lately I often see no-brand smartphone cases.