hard sell
Aggressive, high-pressure sales technique; often contrasted with ソフトセル (soft sell).
あの営業マンのハードセルには辟易する。
I'm fed up with that salesman's hard sell.
ハードセルよりも
A soft sell tends to build long-term trust more easily than a hard sell.
Variant with interpunct, sometimes used for clarity or in dictionaries.
Borrowed from English 'hard sell'.