Refers to online buzz, viral attention, or excited talk on social media and the internet.
その新商品はSNSで大きなバズを起こした。
The new product created a huge buzz on social media.
バズを狙った動画がたくさん投稿されている。
Many videos aiming for buzz are being posted.
The video went viral right after it was posted.
彼女はSNSで大きなバズを起こした。
She created a huge buzz on social media.
That unique ad sparked a buzz online.
buzzword
10,000 likes (on social media); going viral with 10k+ likes
buzz session
buzz marketing
Loanword from English 'buzz', referring to the humming sound of many people talking, now used for viral online attention.