パワーワード

noun

power word

A word or phrase that has a strong impact, often used in marketing, self-help, or motivational contexts to influence or inspire.

• キャッチコピーにパワーワードを入いれると、反はん応のうが良よくなる。

  Including a power word in the tagline improves the response.

• プレゼンでは、聞きき手ての心こころを動うごかすパワーワードを選えらぶことが大たい切せつだ。

  In presentations, it's important to choose power words that move the audience.