visual design
Loanword from English; used in design, media, and tech contexts to refer to the visual aspect of a product or interface.
このアプリのビジュアルデザインはとても洗練されている。
The visual design of this app is very refined.
グラフィックデザイン is graphic design, which often includes layout and typography, while ビジュアルデザイン focuses more broadly on the visual appearance and aesthetics.
Variant with interpunct; less common in running text.
Loanword from English 'visual design'.