noun
first run
Used for the initial showing, release, or performance of a film, product, or event. Often appears in contexts like ファーストラン上映 (first-run screening).
その映画はファーストランで大ヒットした。
The movie was a huge hit in its first run.
Variant with interpunct; less common in running text but seen in titles or emphasis.
Loanword from English 'first run'.