also: ブランドロイヤルティ · ブランドロイヤリティー · ブランドロイヤルティー
brand loyalty
Marketing term referring to a consumer's commitment to repurchase or continue using a particular brand.
Customers with high brand loyalty will keep buying the same product even if it is a bit more expensive.
Variant with interpunct and the ロイヤルティ reading.
Loanword from English 'brand loyalty'.