matte coating; matte finish
Wasei-eigo from English 'matte coat'; refers to a non-glossy surface treatment or finish, often in printing, photography, or product design.
wasei-eigo (Japanese-coined English), from matte coat
This photo has a matte finish.
Applying a matte coating to the brochure gives it a premium feel.
Wasei-eigo from English 'matte coat', referring to a matte coating or finish.