noun
marketing research
Business term for systematic gathering and analysis of market data. Used in corporate and academic contexts.
新商品の開発のためにマーケティングリサーチを行った。
We conducted marketing research for the development of a new product.
Variant with interpunct; less common in running text but seen in titles or formal contexts.
市場調査 is the native Japanese equivalent, often used interchangeably but can sound slightly more formal or traditional.
Loanword from English 'marketing research'.