メディアミックス

noun

media franchising; media mix (franchise)

Refers to a franchise developed across multiple media platforms (anime, manga, games, etc.), a common business model in Japanese entertainment.

• このアニメはメディアミックス展てん開かいで、漫まん画がやゲームも出でている。

  This anime is a media franchise, with manga and games also released.

noun

media mix (advertising); mixed media

In advertising, the combination of different media channels (TV, print, online) for a campaign. Also used for mixed-media art, though less common than sense 1 in Japanese.

• 新しん商しょう品ひんのプロモーションでは、テレビとSNSを組くみ合あわせたメディアミックスが効こう果か的てきだ。

  For promoting new products, a media mix combining TV and social media is effective.