モニターツアー
Meanings
1
trial package tour; familiarization tour; fam trip
A discounted or free tour offered to travel agents or media so they can experience and later sell or promote the destination. Wasei-eigo from 'monitor tour'.
wasei-eigo (Japanese-coined English), from monitor tour
Employees of the travel agency joined a familiarization tour and inspected the local hotels.
This fam trip was organized to convey the appeal of the new resort.