trial package tour; familiarization tour; fam trip
A discounted or free tour offered to travel agents or media so they can experience and later sell or promote the destination. Wasei-eigo from 'monitor tour'.
wasei-eigo (Japanese-coined English), from monitor tour
Employees of the travel agency joined a familiarization tour and inspected the local hotels.
This fam trip was organized to convey the appeal of the new resort.
Variant with a middle dot; less common but still seen.
Wasei-eigo from English 'monitor tour'. The term is used in the Japanese travel industry for a trial or familiarization tour, often at a reduced price, to promote a destination.