line robbing; adding a product line or department to boost store performance
Wasei-eigo business term. Refers to a retail strategy where a store adds a new product line or department to attract customers and improve overall performance. Not a standard English phrase.
wasei-eigo (Japanese-coined English), from line robbing
This supermarket strengthened its fresh food section through line robbing.
A successful example of line robbing is adding a café to a bookstore.