also: ロングテイル
noun, noun-modifying (irregular)
long tail
Refers to the business/economics concept where niche products collectively can make up a significant market share. Often used attributively.
The long tail phenomenon is often seen in online businesses.
This company succeeded with a long tail strategy.
Spelling with interpunct and alternate reading.
From English 'long tail', popularized by Chris Anderson's 2004 article.