impudence; audacity; shamelessness
Describes a person or behavior that is brazen, thick-skinned, or lacking shame. Often used in formal or critical contexts.
I was shocked by his impudent attitude.
He had the audacity to ask me for money again.
shameless; brazen; unscrupulous
Composed of 厚 (thick) and 顔 (face), literally 'thick face', conveying the idea of being thick-skinned or shameless.