colloquial writing; text in spoken style
Refers to writing that uses colloquial, everyday language rather than classical literary forms. Often contrasted with 文語文 (classical/literary writing).
See also: 文語文
This novel is written in a colloquial style, so it's very easy to read.
After the Meiji period, colloquial writing came to be widely used.
Compound of 口語 (こうご, 'spoken language') and 文 (ぶん, 'writing'). The term became common in the late 19th and early 20th centuries during the movement to unify spoken and written Japanese.