noun
good time to sell
Refers to an opportune moment to sell something, such as stocks, property, or goods, when the market conditions are favorable.
今が株の売り時だ。
Now is a good time to sell stocks.
この家は売り時を逃した。
We missed the right time to sell this house.
買い時 means 'good time to buy', the opposite perspective.
Compound of 売り (uri, 'selling') + 時 (doki, 'time'). The reading どき is a rendaku form of とき.