Literal or figurative bait used to attract someone or something. Often used in contexts of temptation or enticement.
The scammer used sweet words as bait to lure in victims.
easy prey; easy victim; sucker
A person who is easily deceived or taken advantage of. Often used in contexts of scams or exploitation.
The angler put bait on the hook and cast it into the river.
He is easily fooled, so he is a perfect easy prey for scammers.