saying no is also a sign of affection; protesting too much can mean yes
Proverb describing how someone's repeated refusals or protests can actually indicate hidden fondness or interest, often used in romantic or playful contexts.
She always says 'no, no' when I ask her out, but she doesn't seem to dislike it. They say 'saying no is also a sign of affection,' after all.
That kid said 'I don't want any' but ate all the sweets I made. I guess protesting too much can mean yes.
A traditional Japanese proverb. The exact origin is uncertain, but it reflects a common cultural observation that outward denial can mask true feelings.