宣伝費
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Meanings
1
advertising expenses; publicity costs
Business term for money spent on advertising and publicity activities.
This year's advertising expenses increased compared to last year.
Even after cutting advertising costs, sales did not drop.
Usage patterns
- 〈宣伝費〉を使うto spend money on advertising
This company spends a large sum on advertising every year.
- 〈宣伝費〉がかかるadvertising expenses to be incurred
Launching a new product requires a lot of advertising expenses.
- 〈宣伝費〉を計上するto allocate/budget advertising expenses
We budgeted a larger amount for advertising expenses in the next fiscal period.
- 〈宣伝費〉を削減するto cut advertising expenses
Due to worsening business results, they decided to cut advertising expenses.