advertising expenses; publicity costs
Business term for money spent on advertising and publicity activities.
今年の宣伝費は昨年より増えた。
This year's advertising expenses increased compared to last year.
宣伝費を削減しても売上は落ちなかった。
Even after cutting advertising costs, sales did not drop.
This company spends a large sum on advertising every year.
Launching a new product requires a lot of advertising expenses.
We budgeted a larger amount for advertising expenses in the next fiscal period.
Due to worsening business results, they decided to cut advertising expenses.