noun
The price at which a product is sold to the end consumer, as opposed to wholesale or cost price.
この商品の小売値はいくらですか。
What is the retail price of this product?
小売値が上がると、消費者は買い控える。
When retail prices rise, consumers hold back on purchases.
定価 is the list price or manufacturer's suggested retail price, whereas 小売値 is the actual price at which a retailer sells.
Compound of 小売 (こうり, 'retail') and 値 (ね, 'price').