The price at which a product is sold to the end consumer, as opposed to wholesale or cost price.
What is the retail price of this product?
When retail prices rise, consumers hold back on purchases.
小売値 is the retail price charged to end consumers, while 卸値 is the lower wholesale price charged to retailers.
Compound of 小売 (こうり, 'retail') and 値 (ね, 'price').