young woman who enjoys mountain climbing and outdoor fashion; mountain girl
Refers both to the fashion style and the person. The term blends outdoor activity with a trendy, feminine aesthetic. Often used in media and marketing.
Recently, outdoor brands aimed at mountain girls have been increasing.
On her days off, she goes hiking dressed as a mountain girl.
Compound of 山 (mountain) and ガール (girl), a wasei-eigo term coined in the late 2000s to describe a trend of young women enjoying mountain climbing with fashionable outdoor wear.