noun
young woman who enjoys mountain climbing and outdoor fashion; mountain girl
Refers both to the fashion style and the person. The term blends outdoor activity with a trendy, feminine aesthetic. Often used in media and marketing.
最近、山ガール向けのアウトドアブランドが増えている。
Recently, outdoor brands aimed at mountain girls have been increasing.
彼女は休日になると山ガールの格好でハイキングに出かける。
On her days off, she goes hiking dressed as a mountain girl.