山やまガール

noun

young woman who enjoys mountain climbing and outdoor fashion; mountain girl

Refers both to the fashion style and the person. The term blends outdoor activity with a trendy, feminine aesthetic. Often used in media and marketing.

• 最さい近きん、山やまガール向むけのアウトドアブランドが増ふえている。

  Recently, outdoor brands aimed at mountain girls have been increasing.

• 彼かの女じょは休きゅう日じつになると山やまガールの格かっ好こうでハイキングに出でかける。

  On her days off, she goes hiking dressed as a mountain girl.